Häfele Ausralia
Pty Ltd
Website URL: http://www.hafele.com.au
Website Screenshot:
Website Description: Häfele is an international company for furniture fitting, hardware
(technical and architectural) and electric locking system. Its operational
website provides services in four languages (English, French, Spanish and
Dutch) and has regional website links for more than 95 countries all over the
world. http://www.hafele.com.au is
currently proving service for Australia and there’re various ways to get the
expected information, for example, by clicking a menu (there are 5 tabs at the
top of the website) related information can be found. Customers can easily find
information about products, services and news about new events. The website
also provides a map spotting the nearest offices across Australia. Homepage
also contains information for newly cataloged products, promotional products
and news updates.
Searching
options for terms from online-catalog and website are also present. Items can
be browsed by online catalogue and customers can also order online by logging
in to the website. Further inquiry can be placed through postal address and
email contacts. Products page contains visual pictures with brief descriptions
such as, Architectural hardware, consumable tools, electronic locking system,
ellipta and development and production. Customer can click the “back to the
top” link at the bottom of the page to get to the top of the page. Option for
resetting password is provided in case a user forgets password. The lowest
portion of the page contains important links where customers can get to different
pages where they can find the terms of use, conditions for sale, privacy policy
and company policy and also contains copyright sign for the company.
Target Audience:
This company is
governed by three main business hubs in Australia, Germany and online. In
Australia, it is operating in most of the major cities and online as well. Their
main aim is to attract the audience who’re in search for architectural
hardware, electrical alarm system and furniture hardware. To attract wider
range of people they have the option to order online and they also have their
website set for different languages (for 97 countries) in order to make their
information convenient to people in different countries.
Identification of Criteria:
Design:
1.
The title of the website isn’t
big enough comparing to the components of the body.
2.
It is furniture fitting website
and the title picture they have used is not relevant to the website which is a
poor design.
3.
It kept more white space on
both side of the main page and make the page longer which doesn’t support the
design standard.
4.
The whole website doesn’t have
any advertisement which is good design. User doesn’t lost track while browsing.
5.
The colour for the headings
they have choose is red which is not a good selection
6.
Font size of the headings is
not big enough.
Things to improve:
1.
Improve the font size of the
headings.
2.
Change the colour of headings
and bold them so the users can notice them easily.
3.
Some images are too big and
some are small. A standard size of the images can make the website more
attractive.
4.
Can use more space on both
sides of the website which will make it wider and shorten the main page length.
Accessibility:
1.
It is difficult for a visually
impaired people to read all the information of the site.
2.
The side menus and the
horizontal menu bar don’t have distinct color to attract the users.
3.
The login facility is the first
thing where the users will access. But the website put the login facility on the
middle-right corner where users put less attention.
4.
The help menu they have at the
top-right of the website is difficult to access.
5.
The help menu is not rich
enough to guide the users throughout the website.
Things to improve:
1.
The background colors and the
font size should be changed and make it more attractive so that it gains a
universal accessibility.
2.
The placement of the login
access should be placed on the top of the website.
3.
The help menu should be
improved and more information should be put in it so that a new user can access
the whole website and get relevant information of how the website works.
Navigation:
1.
The search bar helps the users
to navigate to their desired place instantly.
2.
Most of the images have links which
is good navigational feature.
3.
In document hyperlinks to
navigate the users form one page to another is missing.
4.
Top horizontal navigational
menu bar is one of the most popular navigational feature is current website
development.
5.
It has sitemap which help a
user to navigate of a desired service easily.
6.
At the bottom of the page a
user can go to top just clicking the link ‘back to top’ which is praiseworthy
sign of navigation.
7.
The sub-headings show the link
to home page and the current page the user is in.
8.
All the links are underlined
which ultimately make ease to the users to separate the links.
Things to improve:
1.
It can put in document
hyperlinks so the users can navigate the whole site easily.
2.
The size and the font of the
links can be changed to improve the visibility of the links.
